The Impact of Casino Loyalty Programs on Player Retention
Casino loyalty initiatives have become a cornerstone of participant retention approaches in the gambling industry. These schemes reward players for their continued loyalty, offering advantages such as free participation, reductions, and limited access to happenings. According to a 2023 study by the American Gaming Association, gaming establishments that adopt robust loyalty schemes see a 30% growth in subsequent visits from players.One prominent figure in the casino loyalty field is Jim Murren, former CEO of MGM Resorts International, who emphasized...