The Future of Casino Loyalty Programs: Trends and Innovations
Casino loyalty schemes have progressed significantly over the decades, adjusting to the shifting likes of players and developments in technology. In 2023, a report by the American Gaming Association revealed that nearly 70% of casino visitors participate in some form of loyalty scheme, highlighting their importance in keeping customers.One prominent person in this space is Bill Hornbuckle, the CEO of MGM Resorts International. Under his direction, MGM has revamped its loyalty initiative, M Life Rewards, to present more customized...